I have heard about confusion in the market about SAP’s business analytics offerings. The confusion is about SAP having so many solutions it’s difficult to know which does what and ultimately what solution is right for a customer.
Steve Lucas, head of SAP business analytics and his team created a “placemat” that easily explains the solution set, as well as how SAP business analytics fit into the overall umbrella of SAP HANA, mobile strategy and SAP’s core enterprise business.
What I like about the placemat is that it not only explains the “bucket” of solutions and what business issue they address; it shows that customers can pick the solutions. i.e, a customer needs a solution to help them plan and manage their financial information, so EPM is the solution for them. In the future if they have a need to analyze this data they can evaluate if SAP BI is the solution to address this need. They are not required to follow a solution implementation path; they can get the solution they need now.
What I don’t see on the placemat are tools to help customers communicate across the organization for better decision making, aka SAP Streamwork. I can see this as an important collaboration tool that would be represented on the placemat surrounding the analytics solutions to encourage the connection of work streams.
The placemat is a great start from SAP to help with the confusion in the market and so far it has been getting great reviews!
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