Apr 302012
 

WALLDORF — Changing the face of social software by making collaboration more pervasive in organizations and business applications and processes, SAP today announced the availability of new analytics capabilities in the collaborative decision-making application SAP StreamWork. Users can upload, explore, analyze and visualize data directly within SAP StreamWork, and collaborate with teams to make fact-based decisions. People can also connect to data stored in SAP HANA to take advantage of in-memory capabilities for rapid analysis of information.

All SAP StreamWork users can benefit from accessible, easy-to-use analytics – there is no training or prior experience required. For example, people can begin by simply uploading spreadsheets to SAP StreamWork activities via their Web browsers and using the exploration tool to quickly filter, sort and work with data. They can then create and save interactive visualizations from many offered chart types; monitor key metrics by setting visual alerts; and add social features such as pro-con tables, rankings, quick polls and checklists. Additionally, enhanced support for SAP Crystal Reports software means users can now embed, view and save interactive report data within SAP StreamWork activities, without having to download files or switch between applications.

“Collaborative work is about getting the right people, data, content and systems together at the right time, in the work context,” said industry analyst Michael Fauscette, GVP, Software Business Solutions Group, IDC. “Bringing business-contextual data together with social capabilities for hypothesizing, analyzing and making decisions enables people to get work done, which increases the relevance and business value of the system significantly.”

“Collaborative analytic capabilities are critical to how we execute our vision for what social software should be for SAP customers,” said Sameer Patel, global vice president and general manager, Social Software Solutions, SAP. “Our belief is that true collaboration to drive action goes beyond just connecting people well – it requires access to and manipulation of critical data and exception handling in business processes. As social networks become more pervasive, collaborative analytic capabilities enable our customers to bring process, data and content to where employees, customers and partners work. Business users can now easily interact with a variety of critical data, such as sales pipeline analysis, sales and operations planning, or supplier assessment and management.

For more information, visit the SAP StreamWork blog and the SAP Newsroom. Follow SAP on Twitter at @sapnews and @sapstreamwork.

Media Contact:
Susan Miller, SAP, +1 (610) 661-9225, susan.miller@sap.com, EDT
Jeff Shadid, Burson-Marsteller, +1 (214) 224-8419, jeff.shadid@bm.com, CDT

Apr 302012
 

SIDNEY, Nebraska — SAP America Inc., a subsidiary of SAP, today announced that Cabela’s Incorporated has selected the SAP Point-of-Sale (SAP POS) application to support its retail expansion and enhance its legendary customer experience. Cabela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, will leverage out-of-the-box functionality inherent in SAP POS to provide increased customer service, as well as system and sales associate efficiency.

“It is at the point of sale that our customers receive the last impression of our retail stores,” said Michael Copeland, executive vice president and chief operations officer, Cabela’s. “A faster, more efficient system will result in increased sales associate productivity and provide improved service at this vital customer touch point.”

Part of the SAP for Retail solution portfolio, SAP POS provides fast, secure and friendly customer experiences anytime, anywhere, and adapts quickly to changing business needs. The application allows retailers to customize the shopping experience and support better omni-channel operations with seamless store, Web and mobile integration. With SAP POS, employees can learn the functionality quickly and the retailer can benefit from improved staff productivity and lower operating costs while achieving greater flexibility.

“During the deployment of SAP POS, emphasis will be placed on using out-of-the-box functionality and limiting customizations,” said Dave Kardesh, vice president and chief information officer, Cabela’s. “Integration of cross-channel functionality will be incorporated along with other features that our customers are looking for.”

“We are pleased to have Cabela’s embrace SAP’s newest release of point-of-sale software for retail stores in order to deliver an outstanding customer experience,” said Michael Schulze, senior vice president and general manager, Retail, SAP. “We look forward to continued collaboration with one of North America’s most innovative recreation brands.”

For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews.

Media Contacts:
Atle Erlingsson, +1 (415) 858-8149, atle.erlingsson@sap.com, PDT
Rachel Granger, +1 (610) 308-5956, rachel.granger@sap.com, EDT

Apr 192012
 

WALLDORF — SAP today announced it received the PR News CSR Award for its 2010 sustainability report. The interactive report covers the company’s innovations in the areas of software for energy management and sustainable operations, describes SAP’s efforts to transform into a more sustainable company and illustrates the overall importance of sustainability for businesses worldwide. The report features enhanced capabilities for engaging with readers, from interactive charts and stories of business transformation to a mechanism that allows readers to speak out on what matters to them.

PR News’ CSR Awards is the industry’s best showcase for the most powerful, impactful social responsibility and green campaigns. The finalists in the awards program set new standards of excellence and point the way for other organizations to follow. To learn more, read the PR News CSR Awards special issue [PDF].

“We continue innovating our solutions for customers, our own operations and how we invest in society,” said Peter Graf, chief sustainability officer, SAP. “Our impact has been significant, from helping hundreds of millions of people consume healthy and safe products, to increasing our own energy efficiency for the fifth year in a row, all the way to impacting a million lives through our social investment activities. The ideas and passion of our customers, partners, employees, shareholders and the public are the source of our innovation that turns our vision of helping the world run better and improving people’s lives into a reality. We designed the SAP sustainability report to engage a year-round conversation with our stakeholders by using the report as a conversation starter.”

SAP published its fifth sustainability report in March 2012. Available at www.SAPSustainabilityReport.com, the report is linked and published concurrently with the 2011 Annual Report.

For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews and @sustainableSAP.

Media Contact:
Evan Welsh, SAP, +1 (610) 203-9742, evan.welsh@sap.com, EDT

Apr 192012
 

WALLDORF — SAP today announced that it will work closely with Citi and The Royal Bank of Scotland (RBS) to co-innovate a cloud-based services platform. The highly interoperable, multi-bank platform aims to seamlessly integrate banks with their corporate customers. A combination of SAP’s deep expertise in enterprise resource planning (ERP), treasury management software and new cloud services technologies is driving the solution development. Together with the industry expertise and global networks of Citi and RBS, SAP aims to deliver a new, innovative solution to the corporate banking marketplace.

“SAP has prided itself in customer-centric innovation, in this case creative innovations in banking that can increase the velocity of information flow between banks and their corporate customers,” said Sanjay Poonen, president, Global Solutions, SAP. “Integrating banks with corporate ERP and treasury systems has always been an expensive proposition for banks and corporations alike. Furthering SAP’s commitment to the cloud, the banking industry and our many thousands of corporate customers, this solution will dramatically ease corporate banking. This will allow corporate customers to seamlessly extend their ERP and treasury systems and interface with multiple banks.”

Due to size, complexity and a reliance on non-standardized legacy systems, banking architectures have historically been isolated entities unique to each bank. This has led to businesses and banks shouldering the burdens of higher connectivity costs and juggling multiple relationships with one another. SAP, Citi and RBS have tasked themselves to define a new, more flexible architectural model that reduces the cost and time-to-value of these interactions.

SAP is taking the lead in developing the solution, which is intended to more closely link banks’ transaction systems with the ERP and treasury systems at corporate businesses. This aims to help streamline financial transactions, such as payments, while enabling new, on-demand banking services to be delivered via the cloud.

“We are working toward a solution with SAP to remove integration barriers and facilitate greater connectivity to Citi’s global network of more than 90 countries and over 100 currencies,” said Naveed Sultan, global head, Treasury and Trade Solutions, Citi. “As a leading international bank, it is always Citi’s desire to bring new innovations to the forefront of the industry. Leveraging the cloud is one effort in Citi’s goal to be the world’s ‘Digital Bank.’ Through our pioneering work here, we hope to bring banks and businesses closer together and create a springboard to new innovations and value creation in the future.”

“The cloud-based corporate-to-bank initiative is an important step for corporate customers toward simplifying the complexity of connecting with their banks,” said Kevin Brown, global head, Transaction Services Product, International Banking, RBS.

For more information, visit the SAP blog Banking View and the SAP Newsroom. Follow SAP on Twitter at @sapnews and @sapforbanking.

Media Contacts:
Johannes Gillar, SAP, +49 (6227) 747177, johannes.gillar@sap.com, CET
Anthony Suarez, Burson-Marsteller, +1 (212) 614-4331, anthony.suarez@bm.com, EDT
Nina Das, Citi, +1 (212) 816-9267, nina.das@citi.com, EDT
Aoife Reynolds, RBS, +44 20 3361 1588, aoife.reynolds@rbs.com, GMT

Apr 192012
 

MADRID — SAP today announced that the Electricity Service Department of City of Cape Town successfully went live with SAP Advanced Metering Infrastructure (AMI) Integration for Utilities software. The project enables the City of Cape Town to read meters on demand while integrating the smart meters and the processes in the back office. The focus for the first phase was on large commercial and industrial customers. The project is the first implementation of the software in the Republic of South Africa. The announcement was made at the SAP Conference for Utilities 2012, being held April 17-19 in Madrid.

With SAP AMI Integration for Utilities, the City of Cape Town is able to read meters remotely, eliminating issues of premises access and travel time and helping prevent errors. In addition, the utility can offer tailored billing services based on actual consumption data and meter reading that better match consumer needs.

Information on customer energy usage is collected from smart meters and stored in a meter data unification system (MDUS) provided by local company Elster Kent. SAP AMI Integration for Utilities facilitates the continuous exchange of master and transactional data between MDUS and SAP for Utilities solutions. This information is then used in business processes such as invoicing and customer service or for analysis of energy consumption.

“SAP AMI Integration for Utilities is the foundation of our smart metering infrastructure,” said Andre Stelzner, CIO, City of Cape Town. “We will be able to analyze consumption profiles and then use them to more accurately predict demand and align supply. We thereby increase energy efficiency by balancing demand, delivery and supply.”

To learn more, visit the SAP AMI Integration for Utilities page on sap.com. For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews.

Media Contact:
Birgit Krauter, SAP, +49 (0) 151 44614373, birgit.krauter@sap.com, CET
Christoph Weissthaner, Burson-Marsteller, +49 (0) 30-408 194 5-54, christoph.weissthaner@bm.com, CET

Apr 172012
 

MADRID — SAP and RheinEnergie, the energy provider for Cologne, Germany, have reached a major milestone right on schedule in helping Cologne become a “smart city.” Through the installation of smart meters, around 30,000 households in Cologne now benefit from the most modern meter technology available. The announcement was made at the SAP Conference for Utilities 2012, being held April 17-19 in Madrid.

Advanced metering infrastructure (AMI) integration technology allows customers to keep an eye on their current and previous energy consumption at all times. The transparency helps them better control their consumption, use energy more efficiently, protect the environment and save money.

“This innovative flagship project for the German market impressively shows how intelligent meter technology can optimize business processes, and highlights the crucial role played by a ‘smart’ customer information system,” said Thomas Breuer, executive board member, RheinEnergie.

RheinEnergie has installed around 30,000 smart meters in 350 larger apartment buildings in Cologne. The devices record electricity, gas and water data, and were specially designed to meet the requirements of RheinEnergie and its home city. They are an important building block for the future “SmartCity Cologne,” and enable high data security. SAP AMI Integration for Utilities software helps ensure a reliable networking of technical and commercial processes. As a result, RheinEnergie can now better react to the needs of its customers and offer special services and rates.

To learn more, visit the SAP AMI Integration for Utilities page on sap.com. For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews.

Media Contact:
Birgit Krauter, SAP, +49 (0) 151 44614373, birgit.krauter@sap.com, CET

Apr 132012
 

Upon announcing SAP’s database and mobile strategy on April 10 a burst of information about what this means went viral. In this post I hope to capture a lot of that content.

- Press Conference Recording: Let’s start the content with what SAP actually announced. Stick around to the end of the recording and listen to a great Q&A session.

- Additional Perspectives: Read what others outside of SAP have to say about SAP’s database and mobile strategies

- SAP’s Database Vision: David Lahl responsible for Sybase database marketing writes a post about what SAP’s database strategy means to its customers

- Questions & Answers: Follow #SAPQA on twitter. This was a Q&A session set-up after the press conference to answer additional questions people had about SAP’s database strategy

- Press Releases:

    • SAP to Acquire Syclo: Read more about this planned acquisition with the leading provider of mobile applications & technologies
    • SAP Database Strategy: SAP announced the full integration of Sybase and unveiled the company’s vision for the SAP real-time data platform, comprising the SAP HANA platform, Sybase data management offerings and SAP solutions for enterprise information management (EIM).
    • SAP Mobile Strategy: SAP announced agreements with Adobe, Appcelerator and Sencha to provide customers with an open mobile apps development framework
Apr 102012
 

SAN FRANCISCO — SAP today announced its innovation road map to help transform the database and mobile markets. At a press conference held this morning in San Francisco, Dr. Vishal Sikka, member of the SAP Executive Board, Technology & Innovation, highlighted the full integration of Sybase and unveiled the company’s vision for the SAP real-time data platform, comprising the SAP HANA platform, Sybase data management offerings and SAP solutions for enterprise information management (EIM). SAP also announced its most recent innovations for the real-time data platform, including:

  • General availability of the SAP NetWeaver Business Warehouse (SAP NetWeaver BW) component powered by SAP HANA
  • General availability of SAP Sybase Adaptive Server Enterprise (ASE) as a database option for SAP Business Suite applications
  • Plans to launch a US$155 million venture fund for startups to build on the new platform and a US$337 million incentive program for customers to move to SAP HANA

“SAP is redefining the database market by combining the innovation and expertise of SAP and Sybase,” said Dr. Hasso Plattner, chairman of the SAP Supervisory Board. “At its core is the innovative and now proven in-memory database SAP HANA, which helps customers access and deliver information at unprecedented speeds up to 100,000 times faster than before and enables them to envision fundamentally new ways of running their businesses. Customers can run existing systems more efficiently while easily embracing new technologies.”

To extend its vision to provide customers one logical, real-time platform for all transaction and analytics workloads, SAP will leverage the industry-leading Sybase data management and movement products. With the evolutionary and non-disruptive integration of SAP and Sybase products, customers will have unprecedented capabilities to transact, move, store, process and analyze data in real time while reducing costs with common design and landscape management capabilities. The SAP real-time data platform will simplify layers of complexity and deliver unmatched capabilities in next-generation “big data” applications and analytics and enhanced support for cloud and mobile applications — all with minimal customer disruption.

SAP today provided the following road map details and areas of strategic innovation and investment of its database portfolio to increase its database market leadership by 2015:

  • SAP HANA platform: This state-of-the-art in-memory platform is planned to be the core of the SAP real-time data platform, offering extreme performance and innovation for next-generation applications.
  • SAP Sybase ASE: SAP Sybase ASE is intended as a supported option for SAP Business Suite applications while SAP HANA is planned to augment the extreme transactions of SAP Sybase ASE with real-time reporting capabilities.
  • SAP Sybase IQ server: SAP Sybase IQ is planned to deliver data management for “big data” analytics, offering extreme total cost of ownership (TCO). SAP Sybase IQ is envisioned to share common capabilities and life-cycle management with the SAP HANA platform.
  • SAP Sybase SQL Anywhere: This market-leading mobile and embedded database with millions of deployments is planned to be the front-end database for the SAP HANA platform, extending its reach to mobile and embedded applications in real time.
  • SAP Sybase PowerDesigner software: This flagship data modeling, information architecture and orchestration software is envisioned to become the foundation of the modeling solution for the SAP real-time data platform, offering a large base of experts to customers. Ford Motor Company recently selected the software to drive its data modeling and management and centralize all logical and physical modeling functions.
  • SAP Sybase Event Stream Processor (ESP) software, SAP Sybase Replication Server and SAP solutions for EIM: Combined, these offerings are intended to provide data assessment and integration of batch, real-time change data capture and streaming data into the SAP real-time data platform.
  • SAP real-time data platform integrated with Hadoop: SAP HANA and SAP Sybase IQ are planned to extend support for accessing “big data” sources such as Hadoop, and offer a deeply integrated pre-processing infrastructure.

SAP NetWeaver Business Warehouse Powered by SAP HANA is Generally Available
SAP NetWeaver Business Warehouse powered by SAP HANA entered ramp-up on November 7, 2011, and in five months achieved the milestones necessary to become generally available. Ramp-up customers reported significant gains in query performance, massive reduction in load times and compression of data size, significantly reducing amount of data to store and backup. This is a first step in enabling the SAP real-time data platform for both data warehousing and analytic use cases.

“Real-time insight that combines our customer demand and marketing promotion with supply chain visibility on a rock-solid enterprise-class data platform is a must in our industry,” said Weijun Zhang, deputy director, Shanghai Volkswagen. “With SAP HANA, we see a tremendous opportunity to dramatically improve our enterprise data warehouse solutions with SAP NetWeaver BW powered by SAP HANA, drastically reducing data latency and improving speed when we can return query results in 45 seconds versus waiting up to 20 minutes for empty results from SAP NetWeaver BW running on a traditional disk-based database platform.”

“The go-live of SAP NetWeaver BW on SAP HANA is a significant milestone at Lenovo,” said Xiaoyu Liu, vice president, GM Global Application Development, Lenovo Beijing. “We have much faster and greater capabilities for advanced operational and analytics reporting, which will improve our end-to-end business efficiency, productivity and agility to enable us to react to changing market situation quickly. With the rapid SAP HANA implementation, it proves that we are able to turn the product into a solution reality at Lenovo without any business disruption. We will continue our journey of leveraging SAP HANA to enable and empower our business to become No. 1.”

SAP Business Suite on SAP Sybase ASE Generally Available in April
With SAP Business Suite on SAP Sybase ASE, SAP plans to offer optimal integration with a commitment to provide new and existing customers with end-to-end application and database solutions, along with integrated maintenance and synchronized releases. As an integral part of the SAP real-time data platform, SAP Sybase ASE brings to SAP applications a proven database management system that has been in use for more than 25 years in highly demanding, mission-critical transactional environments across industries. With more than 30,000 customers, SAP Sybase ASE has a loyal and committed customer base with a 97 percent customer satisfaction rating thanks to its high performance, reliability, world-class technical support and low cost of ownership. Customers in production today with SAP Business Suite on SAP Sybase ASE are already seeing these benefits.

“Our SAP ERP migration to SAP Sybase ASE was driven by the need to lower overall costs and improve operational agility while at the same time delivering systems in a highly available and high-performance environment,” said Juan Stagg, CIO, El Machetazo. “The ability to work with one company to achieve these goals has proven to be a winning solution for El Machetazo. One of the surprising benefits of our SAP ERP migration was how quickly and smoothly we were able to migrate SAP Sybase ASE — it took half the time we anticipated and I measure it in hours rather than days or weeks.”

US$155 Million Venture Fund for Startups, US$337 Million Database Migration Adoption Program
To bolster innovation in the startup community, SAP is creating a new fund of US$155 million, managed by SAP Ventures. To be named the “SAP HANA Real-Time Fund,” it will be used to foster and support an ecosystem of entrepreneurs and investors focused on the development of real-time applications. This announcement comes on the heels of the first SAP Startup Forum, which was held in Palo Alto in March and featured 24 startups leveraging the SAP HANA platform.

In addition, SAP is delivering on its promise of game-changing innovation. The company is prioritizing its investments based on customer input and today launched the US$337 million “SAP HANA Adoption Program,” dedicated to customer adoption of SAP HANA and the SAP real-time data platform. For any new customers transitioning from legacy databases, SAP will invest in SAP Consulting services for customers to adopt and implement SAP HANA. Separately, SAP is announcing a commitment to SAP HANA customers that have completed implementation to allow up to an 18-month exchange program out of their SAP HANA licenses to any other previously licensed SAP product if they are not satisfied.

“SAP’s vision is focused on enabling a paradigm shift in data management: transforming enterprise IT departments from complex and slow landscapes—struggling to deliver on organizational objectives—to a simplified architecture that enables new classes of ‘big data,’ cloud and mobile applications in addition to renewing existing applications non-disruptively,” said Sikka. “Recent advances in process, memory and networking technologies have made this vision a reality.”

For more information, press only:
Samantha Finnegan, +1 (650) 276-9350, samantha.finnegan@sap.com, PDT
Jeff Neal, +1 (925) 236-5035, jeff.neal@sap.com, PDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; press@sap.com
Anthony Suarez, Burson-Marsteller, +1 (212) 614-4331, anthony.suarez@bm.com, EDT

Apr 032012
 

WALLDORF — As organizations evolve their business strategies to remain competitive in ever-changing markets, they rely on today’s information to make choices for tomorrow. Empowering them with the ability to improve decision-making by predicting future outcomes, SAP today announced SAP BusinessObjects Predictive Analysis software. The new offering aims to equip more people with a modern, user-friendly, graphically stunning tool for predictive modeling and advanced visualization. The software is intended to harness and unleash the full value of “Big Data” when coupled with the power and speed of the SAP HANA platform, enabling organizations to reveal and act upon untapped opportunities and hidden risks.

“There is a lot of untapped insight that could be exposed from exploding internal and external, structured and unstructured data sources,” said Dan Vesset, vice president, Business Analytics solutions, IDC. “Predictive capabilities help businesses explore and identify the opportunities and risks hiding in the sea of all that big data. SAP’s integrated approach to predictive analytics helps more users learn not only what has happened, but also understand why it happened, what might happen and what the best course of action is.”

Predictive modeling has traditionally been the domain of statisticians and data scientists. However, the intuitive interface and stunning visualization of SAP BusinessObjects Predictive Analysis are intended to bring predictive insight to an under-served user community – the business analyst. With the software, analysts can create models either by using the predictive algorithms included or can integrate and use algorithms from the widely-used R open-source data analysis and statistical language. SAP plans to enable customers to use the software for instant insight into large data volumes to anticipate future opportunities and risks. Examples include:

  • Understanding how historical sales, costs and other key metrics translate to future performance
  • Seeing how predicted results compare with goals
  • Revealing the causes of customer satisfaction and employee turnover
  • Showing how past and emerging trends impact the bottom line
  • Finding correlations in data for cross-sell and up-sell opportunities
  • Locating anomalies and clusters for targeted analysis

Unleash the Value of Big Data With SAP HANA
While SAP BusinessObjects Predictive Analysis is planned for availability via standalone deployment, the software is also intended to uniquely unlock the value in “Big Data” when utilized with the SAP HANA database, which provides a data mining and statistical function library. Access to data sources outside of SAP HANA is planned, including universes, SAP Sybase IQ server and more.

Once data – structured, unstructured or both – is loaded into SAP HANA or an alternative data source, data and business analysts will be able to benefit from intuitive predictive modeling, beautiful advanced visualizations and data exploration, all with a drag-and-drop interface for data selection, preparation and processing.

Insights can then be delivered to dashboards, alerts and mobile devices, or accessed by other analytics solutions from SAP such as the SAP BusinessObjects Business Intelligence (BI) platform, SAP BusinessObjects Explorer and SAP BusinessObjects Web Intelligence software, as well as Microsoft Office applications.

Bring Predictive Analytics to Everyone in the Business
SAP BusinessObjects Predictive Analysis and SAP HANA are important steps in SAP’s goal of bringing predictive insight to everyone in the organization – not just the analysts. This means extending predictive capabilities to where people work: into business applications, BI and collaboration environments, and on mobile devices.

SAP has already delivered predictive applications powered by SAP HANA to numerous industries, and is aggressively expanding its predictive applications portfolio.

Utilities companies, for example, use SAP Smart Meter Analytics software to identify energy-consumption patterns and perform customer segmentation. Retailers use predictive algorithms in SAP HANA to hone in on product relationships and their associated financial performance in achieving corporate targets, as well as view store-level performance and conduct what-if demand model scenarios. Sales teams, similarly, use predictive capabilities extended into SAP BusinessObjects BI solutions to generate up-to-date pipeline reports, drill down on individual leads and make projections for the end of the fiscal period.

“Analytics solutions from SAP are powering a decision-making revolution for businesses that recognize the future starts a second from now, not a week or a year from now,” said John Schweitzer, senior vice president and general manager, Analytics, SAP. “That’s why predictive applications must be intuitive, where people work and powered by real-time performance. With SAP’s comprehensive approach to predictive analytics, more people in the business can explore, visualize and share insights from exploding volumes and varieties of data.”

SAP BusinessObjects Predictive Analysis is currently available via the SAP Ramp-Up program.

For more information, including a blog post by Mani Gill, vice president and general manager of business intelligence solutions, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews and @businessobjects, and participate in the conversation using the hashtag #sapanalytics.

For more information, press only:
Susan Miller, +1 (610) 661-9225, susan.miller@sap.com, EDT
Samantha Finnegan, +1 (650) 276-9350, samantha.finnegan@sap.com, PDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; press@sap.com
Jeff Shadid, Burson-Marsteller, +1 (214) 224-8419, jeff.shadid@bm.com, CDT