SAP announced that it has plans to acquire hybris. The acquisition positions SAP to deliver the next-generation e-commerce platform, with the choice of on-premise or cloud deployment, as enterprises around the world seek to optimize the customer experience for businesses and consumers across an ever-growing number of delivery channels, devices and touch points.
The combination of industry-leading enterprise solutions from SAP with the agile omni-channel commerce solutions of hybris will provide enterprises with the enhanced data and tools necessary to optimize margins and customer loyalty. With a holistic view of the customer relationship, SAP solutions help enterprises manage the full spectrum of customer engagement — across sales, service, marketing and commerce — while maintaining understanding and intimacy through social channels.
“hybris puts SAP on the leading edge of the consumer economy,” said Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP AG. “With hybris, SAP has made a decisive move to raise the stakes in customer relationship management and define the next generation customer experience.”
The combination of hybris’ commerce platform with the flagship in-memory platform SAP HANA, analytical and cloud applications, and the SAP Jam social software platform will give SAP a significant edge in delivering new levels of customer insight and engagement across all channels.
SAP senior management will host a conference call for media and analysts today, Wednesday, June 5, at 6:00 p.m. CET / 12:00 p.m. EDT / 9:00 a.m. PDT. The call will be webcast at www.sap.com/investor.
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